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Platform Revolution 2017 Edition at Meripustak

Platform Revolution 2017 Edition by Geoffrey G. Parker, NORTON

Books from same Author: Geoffrey G. Parker

Books from same Publisher: NORTON

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  • General Information  
    Author(s)Geoffrey G. Parker
    PublisherNORTON
    ISBN9780393354355
    Pages352
    BindingSoftbound
    LanguageEnglish
    Publish YearOctober 2017

    Description

    NORTON Platform Revolution 2017 Edition by Geoffrey G. Parker

    Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.



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