Description
McGraw Hill Business Marketing: Text And Cases by Havaldar
The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such
as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content
and examples to ensure that students are introduced to concepts which are utilized in today’s
businesses.
Salient Features:
• Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision
making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis
among others
• New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel
Conflict , Developing New Customers, Customer retention and Strategic Planning among others
• Comprehensive Online Companion Website (OLC) to include Power Point Presentations®
(more than 300 slides) and Case Notes (For Integrated Book-end Cases)